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Ex-MLB Player Turns Fresno Dealership into Bitcoin-Friendly Business

Former MLB pitcher C.J. Wilson now owns a Fresno luxury car dealership that accepts Bitcoin. Discover how he's blending sports, business, and crypto in this innovative auto sales model.

Former Major League Baseball pitcher C.J. Wilson is known for his time on the mound with the Texas Rangers and Los Angeles Angels. But in Fresno, California, he's making waves in an entirely different arena — luxury car sales. Since purchasing a Porsche, BMW, and Audi dealership in northwest Fresno in 2017, Wilson has transformed his business into one of the few in California to accept Bitcoin as a form of payment.

Table of Contents

A Unique Business Model in the Central Valley

Wilson isn’t just dabbling in Bitcoin — he’s a vocal advocate and lobbyist for the cryptocurrency. While crypto adoption is still relatively rare in the auto industry, especially at the dealership level, Wilson says he’s already facilitated several vehicle purchases using Bitcoin.

“I probably am one of the few people in Fresno that’s doing anything with Bitcoin,” Wilson said, highlighting that fewer than ten dealerships in California currently offer the option.

Educating and Embracing the Crypto Future

Wilson likens Bitcoin transactions to commonly accepted digital payment methods like Zelle or PayPal, aiming to demystify the technology for the average consumer. “The best way to describe Bitcoin is Bitcoin is an autonomous protocol,” he explains, emphasizing its decentralized nature and long-term potential.

Though transactions via Bitcoin remain infrequent — about one every month or two — Wilson sees growing interest, especially among younger tech-savvy buyers.

From Skeptic to Evangelist

Wilson’s own journey with Bitcoin started with skepticism. “When I first heard about Bitcoin, it was just like everybody else,” he admitted. “We live in a physical universe, so why do I want digital money?” But as he learned more, his confidence — and investments — grew. He even co-authored a book titled Bitcoin and the American Dream.

His enthusiasm has paid off in more ways than one. “I did sell a Lamborghini for Bitcoin, which is sort of the meme,” he said with a grin, referencing the popular internet trope of crypto-wealth.

Looking Beyond Fresno

Wilson’s dealership doesn’t just serve local clients. Thanks to its online presence, the business has attracted buyers from across the U.S. and even internationally, with recent sales to customers in Florida, Maine, and Hong Kong. This global reach pairs well with Bitcoin’s borderless, decentralized nature.

A Vision for the Future

Despite modest transaction volumes so far, Wilson believes crypto’s role in retail — including car sales — will only grow. “It’s really mainstream now,” he said. “It’s up to everyone else now to catch up.”

By merging his passions for finance and fast cars, C.J. Wilson is proving that the road to the future might just be paved with blockchain.

Conclusion

C.J. Wilson is redefining what it means to be both an athlete and an entrepreneur. By embracing Bitcoin at his Fresno luxury car dealership, he’s not just offering a new payment method — he’s helping usher in a future where cryptocurrency is part of everyday transactions. While crypto adoption in auto sales is still in its infancy, Wilson’s vision, credibility, and openness to innovation make his dealership a compelling case study in financial evolution. As more consumers become comfortable with digital assets, pioneers like Wilson may find themselves far ahead of the curve.

FAQs

Who is C.J. Wilson?

C.J. Wilson is a former MLB pitcher who played for the Texas Rangers and Los Angeles Angels. He is now the owner of a Porsche, BMW, and Audi dealership in Fresno, California.

Can I really buy a car with Bitcoin at his dealership?

Yes. Wilson's dealership is one of the few in California that accepts Bitcoin for vehicle purchases.

How often are Bitcoin transactions made at the dealership?

Currently, the dealership completes around one Bitcoin transaction per month or every other month.

Yes, it is both legal and safe if done through a verified platform. Wilson compares Bitcoin use to digital payment systems like PayPal or Zelle.

Does the dealership sell to out-of-state or international buyers?

Absolutely. The dealership has sold cars to buyers in Maine, Florida, and even Hong Kong, leveraging online visibility and Bitcoin’s global nature.

What else has C.J. Wilson done with Bitcoin?

Wilson is also a Bitcoin advocate and co-author of Bitcoin and the American Dream, a book aimed at demystifying cryptocurrency and promoting financial freedom.

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

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