• CROX ROAD
  • Posts
  • Trump Brothers Back Bitcoin: Inside the Rise of American Bitcoin

Trump Brothers Back Bitcoin: Inside the Rise of American Bitcoin

Eric and Donald Trump Jr. have launched American Bitcoin, a publicly traded mining and treasury company holding over 2,400 BTC. Discover how the Trump brothers plan to merge U.S. politics, Bitcoin mining, and strategic reserves to reshape crypto investment in America.

In 2025, Eric Trump and Donald Trump Jr. made headlines by entering the booming world of cryptocurrency, not merely as investors, but as key players in Bitcoin mining and treasury accumulation. Their new company, American Bitcoin, seeks to merge mining operations with strategic Bitcoin reserve management—aiming to offer investors exposure to the cryptocurrency through a corporate vehicle. This article explores how American Bitcoin came to be, what its business model looks like, its growth, challenges, and what it means for the future of crypto investment in the U.S.

Table of Contents

What Is American Bitcoin?

  • Founding and Ownership
    American Bitcoin was founded in March 2025 by Eric Trump and Donald Trump Jr., together with shareholders of what was formerly American Data Centers. The company rebranded after a partnership with mining operator Hut 8, which now holds roughly 80% ownership, with the Trump family and other shareholders owning the remaining ~20%.

  • Leadership & Company Structure
    Eric Trump serves as Chief Strategy Officer. The company is incorporated in Delaware and headquartered in Miami, Florida. It operates mining facilities, raises capital, and builds a strategic Bitcoin reserve.

What’s the Business Model?

  • Bitcoin Mining
    The company mines Bitcoin using ASIC miners in several facilities, including locations in Texas and Alberta. It also holds contracts for additional mining equipment.

  • Accumulation of Bitcoin Reserve
    Beyond mining, American Bitcoin aims to accumulate Bitcoin not just through mining, but also via opportunistic open-market purchases. The idea is to build a substantial BTC treasury, which can appreciate over time.

  • Public Listing & Capital Strategy
    To raise capital and improve liquidity, the company went public via an all-stock merger with Gryphon Digital Mining. This merger allowed existing shareholders—including the Trump brothers and Hut 8—to retain about 98% ownership in the new entity. 

The Rise to Prominence

  • Nasdaq Debut & Valuation Surge
    Upon its Nasdaq debut, American Bitcoin saw its stock rise significantly, closing up ~16.5% on its first trading day. The valuation of the Trump brothers’ stake (≈ 20% of the company) was estimated around $1.5 billion at close of trade. At certain moments during trading, their stake peaked much higher.

  • Bitcoin Holdings
    As of the relevant SEC filings, the company had amassed 2,443 BTC, worth around $269-$285 million (depending on crypto market fluctuations). 

Why This Strategy Might Matter

  • Familiar Exposure for Investors
    Many investors are still wary of buying or holding cryptocurrency directly. American Bitcoin provides a more traditional, regulated corporate vehicle that gives exposure to Bitcoin—through mining and reserve holdings—without requiring users to manage wallets, exchanges, and other crypto intermediaries.

  • Potential Upside with Bitcoin’s Price Moves
    By combining mined Bitcoin, holding reserves, and building infrastructure, the company stands to benefit when Bitcoin appreciates. Operational leverage in mining (electricity cost, efficiency, scale) could also amplify returns.

  • Brand, Politics, and Regulatory Tailwinds
    The involvement of high-profile figures like the Trump brothers brings attention, which may help in raising capital, recruiting partners, and gaining favorable regulatory consideration. Moreover, U.S. political support for a lighter regulatory environment in crypto markets could be an advantage. 

Challenges & Risks

  • Bitcoin Volatility
    Even with reserve accumulation, Bitcoin’s wild price swings remain a core risk. If BTC prices drop sharply, the company’s valuation, reserves, and investor sentiment may suffer.

  • Mining Costs & Operational Risks
    Mining is energy intensive; rising electricity costs, supply chain constraints for mining hardware, and regulatory limits on emissions could all weigh on profitability.

  • Regulatory and Ethical Scrutiny
    Given the Trump family’s central role, there is widespread attention and concern over potential conflicts of interest. Scrutiny from regulators, ethics experts, and the public will likely increase.

  • Competition
    There are other companies that accumulate Bitcoin in their treasuries (e.g. MicroStrategy) or are pure miners. American Bitcoin must scale efficiently and manage costs to compete.

What Does This Mean for the Crypto Landscape?

  • Institutionalization of Bitcoin Exposure
    Moves like American Bitcoin signal a trend toward more institutional and corporate ways to gain exposure to Bitcoin—mining + holding + operating infrastructure.

  • Increased Public Scrutiny on Crypto-Policy Linkages
    As political actors step into the crypto industry, questions about regulation, ethics, and policy influence naturally arise. The industry may face increasing pressure to ensure transparency.

  • Potential for Broader U.S. Crypto Growth
    If American Bitcoin succeeds, that may signal to other businesses and investors that large scale Bitcoin mining and reserve accumulation can be viable. This could further drive infrastructure development (energy, data centers, etc.) in the U.S.

Conclusion

American Bitcoin represents a bold entry into the cryptocurrency world by the Trump brothers, blending mining operations with strategic Bitcoin accumulation under a public company structure. It offers a vehicle for investors who seek exposure to Bitcoin’s upside without direct holdings, while also navigating the challenges of volatility, costs, regulatory concerns, and competition. As with many things tied to both crypto and politics, success will likely hinge not just on market performance, but also on execution, credibility, and regulatory dynamics. If it can deliver, American Bitcoin could be an influential force in shaping how Bitcoin is treated in U.S. capital markets.

FAQs

How much of American Bitcoin does Eric Trump and Donald Trump Jr. own?

They own about 20% of the company, with the rest (around 80%) held by Hut 8 and other shareholders.

How many Bitcoin does the company hold as reserve?

As of the most recent SEC filings, American Bitcoin holds approximately 2,443 BTC, valued at about $269–285 million depending on market price.

When did the company go public?

The company went public in early September 2025 through a merger with Gryphon Digital Mining.

What distinguishes American Bitcoin from other Bitcoin investment options?

Its combination of mining operations and reserve accumulation gives it a hybrid model. Also, being publicly traded, with strategic leadership and political visibility, it’s positioned differently than pure miners or companies holding Bitcoin on the balance sheet alone.

That's all for today, see ya tomorrow! If you want more, be sure to follow our X (@croxroadnewsco), Instagram (@croxroadnews.co), Youtube (@libertarianbtc), Tiktok (@croxroadnews) and nostr - [email protected]

VISIT OUR STORE

The Best Merch For Bitcoin Maxis

Visit Crox Road Store 👉🏻 https://croxroad.store/

FOLLOW US ON NOSTR

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

You May Also Like

If You Like Our Content And Want To Help Us To Make It Better, You Can Buy Us One (Or More!) Coffee CLICKING HERE

Reply

or to participate.