The British Bitcoin CEO

On The Bitcoin Libertarian, Andrew Webley CEO of Smarter Web Company — shares how his firm built a Bitcoin treasury strategy, why they chose the Aquis Stock Exchange, and how Bitcoin could transform the future of small businesses in the UK.

In this episode of The Bitcoin Libertarian, we sit down with Andrew Webley, CEO of Smarter Web Company, to unpack his pioneering approach to Bitcoin in corporate finance. From adopting a Bitcoin treasury to going public on the Aquis Stock Exchange, Webley shares how Bitcoin is reshaping his business model, why transparency matters, and how the UK’s regulatory environment is slowly opening doors for innovation. His perspective is not only about business mechanics but about the cultural and economic shift Bitcoin represents.

Table of Contents

Discovering Bitcoin in 2017

Andrew Webley first discovered Bitcoin in 2017. Like many early adopters, his initial curiosity grew into conviction as he realized how flawed the traditional financial system was. This discovery reshaped both his personal outlook and the strategy he would later implement as CEO of Smarter Web Company. It wasn’t just about making an investment; it was about aligning with a financial system that rewards transparency, resilience, and innovation.

Building Smarter Web Company with Bitcoin at Its Core

Smarter Web Company isn’t just another tech firm. By placing Bitcoin at the center of its treasury strategy, it has created a unique model where capital reserves are stored in Bitcoin rather than fiat. This bold decision reflects Webley’s belief that Bitcoin represents not speculation, but stability and long-term strength. It’s a move that signals to both clients and investors that the company is serious about future-proofing its financial foundations.

Why the Aquis Stock Exchange?

Listing on the Aquis Stock Exchange (AQSE) gave Smarter Web Company speed and efficiency. Unlike bigger exchanges bogged down by bureaucracy and cost, AQSE offered a practical and cost-effective route for a business keen to move fast. For a firm focused on innovation, agility in the listing process was essential, and Aquis provided the ideal platform to make that vision a reality.

IPO as a Bitcoin Strategy

Smarter Web Company stands out as one of the few companies worldwide to go public with Bitcoin already embedded in its treasury strategy. This move signals not just financial innovation, but a cultural shift — showing investors and entrepreneurs that Bitcoin belongs in corporate structures. By making Bitcoin part of its IPO narrative, the company highlighted how digital assets can coexist with traditional financial markets and governance.

The Importance of Transparency and Shareholder Trust

For Webley, the success of a Bitcoin treasury hinges on clear communication with shareholders. From explaining volatility to outlining long-term benefits, he stresses that trust is built by openness. Transparency isn’t a side note — it’s the bedrock of corporate Bitcoin adoption. Investors don’t just want growth; they want to understand the philosophy and discipline behind the company’s decisions.

UK Regulation and a Changing Landscape

The UK’s regulatory stance on Bitcoin has evolved. While uncertainty initially slowed adoption, Webley notes a gradual shift toward support and clarity. He believes the UK has a unique chance to lead in corporate Bitcoin adoption if regulators continue to provide a balanced framework. If policymakers take bold but measured steps, the country could establish itself as a hub for Bitcoin-centered enterprises.

A Decade-Long Plan for Growth and Acquisitions

Smarter Web Company is thinking long-term. Its 10-year plan revolves around acquisitions, organic growth, and increasing Bitcoin holdings. The treasury isn’t just a financial hedge; it’s part of a broader strategy to build resilience and unlock future opportunities. With Bitcoin as a cornerstone, the company hopes to weather economic uncertainty while scaling to compete with larger players in the sector.

Bitcoin as a Lifeline for Small Businesses

One of Webley’s strongest arguments is that Bitcoin empowers small businesses. Traditional banking often punishes entrepreneurs with fees, delays, and barriers to capital. Bitcoin’s open system, by contrast, gives smaller players access to a fairer financial framework. It allows entrepreneurs to store value securely, transact globally, and plan without the constant burden of inflation and bureaucracy.

Practical Advice for Business Leaders

For businesses exploring Bitcoin, Webley offers three key lessons:

  • Start small — experiment with treasury allocations without overextending.

  • Be transparent — investors and employees must know the strategy.

  • Think long-term — Bitcoin is about decades, not quarters.

His advice reflects both caution and conviction: companies don’t need to leap headfirst into Bitcoin, but they cannot afford to ignore its potential.

Envisioning the Future of Bitcoin in Business

Webley sees a future where Bitcoin shifts from being a speculative asset to a quiet backbone of corporate finance. Just as businesses no longer talk about internet protocols or electricity grids, one day Bitcoin may fade into the background — silently powering the system. For him, that’s the ultimate marker of success: when Bitcoin simply works, without needing to be explained.

Conclusion

Andrew Webley’s story reflects more than just the vision of one CEO — it captures a broader shift in how businesses can view Bitcoin. By embedding Bitcoin into the treasury and committing to transparency with shareholders, Smarter Web Company has positioned itself as a pioneer in the UK’s evolving financial landscape.

For Webley, Bitcoin isn’t about chasing quick gains or riding speculative waves. It’s about building resilience, empowering small businesses, and laying the groundwork for a financial system that rewards merit and long-term thinking. As the UK continues to shape its regulatory stance and more companies look for alternatives to traditional banking, Smarter Web Company’s journey serves as a blueprint for bold, forward-thinking leadership.

The future of Bitcoin in business may not be loud or flashy. Instead, it may become the invisible infrastructure of trust and value. And if Webley’s vision proves right, Bitcoin won’t just be part of the conversation — it will be the quiet backbone of a smarter, fairer economy.

FAQs

Who is Andrew Webley?

Andrew Webley is the CEO of Smarter Web Company, a UK-based firm that has pioneered Bitcoin treasury management and went public on the Aquis Stock Exchange.

What makes Smarter Web Company unique?

It’s one of the few firms worldwide to integrate Bitcoin directly into its treasury and IPO strategy.

Why Bitcoin for small businesses?

Bitcoin offers fair, borderless, and cost-effective access to financial systems, unlike the slow and costly nature of traditional banking.

How does transparency play a role in Bitcoin adoption?

Shareholder trust is critical. Clear communication around risks, volatility, and long-term benefits helps ensure investor confidence.

What’s next for Smarter Web Company?

A 10-year growth plan focused on acquisitions, increasing Bitcoin reserves, and scaling its business.

That's all for today, see ya tomorrow! If you want more, be sure to follow our X (@croxroadnewsco), Instagram (@croxroadnews.co), Youtube (@thebitcoinlibertarian), Tiktok (@croxroadnews) and nostr - [email protected]

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

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