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Japanese Firm Metaplanet Invests Another $11.8M in Bitcoin

Japanese company Metaplanet has invested an additional $11.8 million in Bitcoin, raising its total holdings to 18,991 BTC. Learn how this bold treasury strategy positions Metaplanet in the global trend of corporate Bitcoin adoption.

Japanese company Metaplanet Inc. (TYO:3350)—once known primarily as a hotel operator—has made another bold move in its ongoing pivot toward a Bitcoin-focused investment strategy. The company announced that it has purchased an additional 103 Bitcoin, investing ¥1.736 billion JPY (~$11.8 million USD) at an average price of approximately ¥16.86 million per BTC.

This acquisition brings Metaplanet’s total Bitcoin holdings to 18,991 BTC, solidifying its position as one of the most aggressive corporate Bitcoin accumulators in Asia.

Table of Contents

Details of the Latest Bitcoin Purchase

  • Amount Purchased: 103 BTC

  • Total Investment: ¥1.736 billion (~$11.8 million USD)

  • Average Price per BTC: ¥16.86 million

  • Total BTC Holdings (as of now): 18,991 BTC

  • Total Spent on Bitcoin to Date: ¥285.83 billion

This marks the latest in a series of steady BTC acquisitions since December 2024, when Metaplanet formalized Bitcoin as a central component of its treasury strategy.

Metaplanet’s Bitcoin Strategy: “BTC Yield” and Beyond

Metaplanet has gone beyond merely stacking sats. The company introduced a proprietary metric called “BTC Yield”, which it uses to evaluate the return on its Bitcoin holdings in relation to shareholder dilution.

This indicates a thoughtful approach to crypto treasury management, where Bitcoin is not just an asset but a key part of the company’s capital efficiency and investor value proposition. The idea is to maximize Bitcoin holdings without eroding shareholder value, a challenge many firms face when issuing equity to fund BTC buys.

Why Metaplanet Is Betting Big on Bitcoin

1. Hedge Against Inflation & Currency Risk

In a world of increasing monetary uncertainty, especially amid Japan’s prolonged battle with deflation and a weak yen, Bitcoin presents itself as a non-sovereign, deflationary asset.

2. Institutional & Regulatory Tailwinds

Bitcoin has reached all-time highs in 2025, driven by:

  • Broader institutional adoption

  • Increasing regulatory clarity

  • The launch of spot Bitcoin ETFs in multiple jurisdictions

Japan itself has a progressive stance on crypto, making it easier for public firms like Metaplanet to hold digital assets on their balance sheets.

What This Means for Investors

For investors, TYO:3350 is increasingly functioning as a Bitcoin proxy stock—much like MicroStrategy (NASDAQ:MSTR) in the U.S.

Investing in Metaplanet gives exposure to:

  • The upside potential of Bitcoin

  • A Japan-based regulatory environment

  • A company intentionally structuring itself as a BTC holding vehicle

However, investors must also consider:

  • Volatility in Bitcoin prices

  • Corporate execution risks (they're still evolving their new identity)

  • The limited operational diversification away from crypto assets

Metaplanet in the Global Trend of Corporate Bitcoin Adoption

Metaplanet is part of a growing wave of public companies using Bitcoin as a strategic reserve asset, a trend that includes:

Company

Country

BTC Holdings

MicroStrategy

USA

~214,000 BTC

Tesla

USA

~10,725 BTC

Metaplanet

Japan

18,991 BTC

Marathon Digital

USA

~17,000 BTC

While Metaplanet is not yet on the scale of MicroStrategy, its BTC accumulation pace suggests it’s aiming for a top-tier position among corporate holders.

Future Outlook: More Bitcoin Ahead?

Given their current trajectory and public commitment to Bitcoin, it's highly likely Metaplanet will continue to expand its holdings—particularly if:

  • Bitcoin prices consolidate or correct (presenting a buying opportunity)

  • They can raise capital without heavy shareholder dilution

  • Regulatory conditions remain favorable in Japan

Conclusion

Metaplanet’s ongoing Bitcoin acquisitions reflect a radical transformation—from a traditional hospitality company to a Bitcoin-first investment vehicle. The firm's $11.8M purchase this week is not just a transaction—it's a statement.

For retail and institutional investors alike, Metaplanet offers a unique equity exposure to Bitcoin, especially for those seeking non-U.S. options in the crypto equity space.

But with high potential comes high volatility. As always, due diligence and risk management remain key.

FAQs

Who is Metaplanet?

Metaplanet is a Japanese publicly listed company (TYO:3350) that originally operated in the hospitality sector but has since pivoted to become a Bitcoin-focused investment firm.

How much Bitcoin does Metaplanet currently hold?

As of the latest purchase, Metaplanet holds 18,991 BTC, making it one of the largest public Bitcoin holders in Asia.

How much did Metaplanet invest in this latest Bitcoin purchase?

The company invested ¥1.736 billion JPY (approximately $11.8 million USD) to purchase an additional 103 BTC.

What is Metaplanet’s “BTC Yield” metric?

"BTC Yield" is a proprietary metric used by Metaplanet to assess the return on Bitcoin holdings relative to shareholder dilution, helping balance capital efficiency and asset accumulation.

Is Metaplanet similar to MicroStrategy?

Yes. Like MicroStrategy in the U.S., Metaplanet is becoming a corporate Bitcoin proxy stock by heavily accumulating BTC as a treasury reserve.

That's all for today, see ya tomorrow! If you want more, be sure to follow our X (@croxroadnewsco), Instagram (@croxroadnews.co), Youtube (@libertarianbtc), Tiktok (@croxroadnews) and nostr - [email protected]

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.

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