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David Beckham-Backed Prenetics Halts Bitcoin Treasury Strategy

David Beckham backed Prenetics has halted its Bitcoin treasury strategy, shifting focus back to core health and nutrition operations while retaining existing Bitcoin holdings.

A health sciences company backed by David Beckham has officially stepped away from an ambitious Bitcoin treasury plan, marking a notable shift in corporate crypto strategy as market conditions evolve.

Prenetics Global Ltd., which gained attention in 2025 for adopting Bitcoin as a balance sheet asset, has confirmed it will no longer pursue further Bitcoin accumulation. The decision reflects a broader reassessment of capital allocation priorities rather than a complete rejection of digital assets.

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Prenetics Reverses Course on Bitcoin Accumulation

Prenetics, a diagnostics and health consumer company listed on Nasdaq, disclosed that it stopped buying Bitcoin in December 2025. The firm had previously promoted its Bitcoin treasury strategy as a way to diversify reserves and align with long term technological trends.

Management has now clarified that the company will not continue expanding its Bitcoin holdings and has shelved earlier ambitions tied to large scale accumulation targets.

Focus Shifts Back to Core Health Business

The primary driver behind the move is a renewed focus on Prenetics’ core operations, particularly its fast growing nutrition and wellness brand IM8. The company has emphasized that directing capital toward product development, marketing, and global expansion offers a clearer path to sustainable shareholder value than continued exposure to cryptocurrency volatility.

Executives stated that disciplined capital deployment is critical as the company scales its consumer health offerings in competitive global markets.

Existing Bitcoin Holdings Remain on the Balance Sheet

While Prenetics has halted further purchases, it has not liquidated its existing Bitcoin reserves. Those holdings will remain on the balance sheet as reserve assets, though they will no longer be actively expanded or positioned as a central pillar of corporate strategy.

This distinction places Prenetics among a growing group of firms that are retaining prior Bitcoin exposure while stepping back from aggressive treasury narratives.

A Broader Signal for Corporate Bitcoin Strategies

Prenetics’ decision highlights a wider shift taking place across public companies that experimented with Bitcoin treasury models during peak enthusiasm. As crypto markets cooled and investor scrutiny increased, boards have become more cautious about non core financial strategies that introduce earnings volatility.

The move suggests that while Bitcoin remains attractive to certain corporations, treasury adoption is increasingly being evaluated through a stricter risk management and business alignment lens.

Market Reaction and Investor Perspective

The announcement generated limited immediate market reaction, indicating that investors may have already priced in a strategic pivot. Analysts note that the strength of Prenetics’ operating business, rather than its Bitcoin exposure, remains the dominant factor influencing valuation.

For shareholders, the shift may be seen as a stabilizing move that reduces financial uncertainty while preserving optional upside from existing digital asset holdings.

Conclusion

Prenetics’ exit from active Bitcoin accumulation underscores a maturing phase in corporate crypto adoption. Backed by a global celebrity and once viewed as a bold treasury experiment, the strategy has given way to a renewed emphasis on core business fundamentals.

The episode serves as a reminder that for most companies, Bitcoin on the balance sheet remains a tactical choice rather than a substitute for operational execution.

FAQs

What is Prenetics?

Prenetics is a Nasdaq listed health sciences company focused on diagnostics, nutrition, and consumer wellness products, with backing from David Beckham.

Why did Prenetics halt its Bitcoin treasury strategy?

The company decided to stop further Bitcoin purchases to prioritize disciplined capital allocation and focus on scaling its core health and nutrition businesses rather than maintaining exposure to crypto market volatility.

Did Prenetics sell its existing Bitcoin holdings?

No. Prenetics has retained its existing Bitcoin on the balance sheet but will not expand its holdings or pursue further accumulation plans.

When did Prenetics stop buying Bitcoin?

The company confirmed that it halted Bitcoin purchases in December 2025.

Does this mean Prenetics is bearish on Bitcoin?

Not necessarily. The move reflects a strategic shift rather than an outright rejection of Bitcoin. The company continues to hold Bitcoin but no longer treats it as a central treasury strategy.

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